Email inboxes are overflowing and push notifications are ignored. In a world of notification fatigue, an unlikely hero has emerged: the humble text message. Here's why more people are turning to SMS for the updates that truly matter.
The Inbox Problem
The average professional receives over 120 emails per day. Important updates get buried under newsletters, promotions, and automated messages. Even with filters and labels, keeping up feels like a full-time job.
Push notifications haven't fared much better. Most people have trained themselves to ignore them entirely—studies show that over 60% of app notifications are dismissed without being read.
Why SMS Is Different
Text messages have something other channels have lost: attention. Here's why:
98% Open Rate
SMS messages have an open rate of 98%, compared to roughly 20% for email. When you receive a text, you read it. It's that simple.
Immediate Delivery
Most text messages are read within 3 minutes of delivery. For time-sensitive updates, there's no faster way to reach someone.
No App Required
Unlike push notifications that require downloading and keeping an app, SMS works on every phone. No setup, no login, no friction.
Built-In Scarcity
Because people are selective about who they give their phone number to, SMS channels tend to be less cluttered. The updates you receive via text are ones you actually want.
The Right Tool for the Right Job
SMS isn't trying to replace email or other channels—it's filling a specific niche. For critical, time-sensitive updates that you actually want to see, text messaging is hard to beat.
Think about it: when something is truly important, what do you do? You text. There's a reason for that.
Respecting the Channel
The key to SMS's effectiveness is its scarcity. Smart senders understand this and use the channel responsibly—sending only what's truly valuable, making opt-out easy, and respecting subscribers' attention.
When done right, SMS updates become something people actually look forward to receiving.
Get Updates That Matter
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